I have tried other matcha powders before, and hated the taste. They were bitter and very unpalatable. I thought that was how matcha was suppose to taste. Then, I received this and I realized I was just trying to drink bad matcha! This is not bitter and tastes quite good! I like to mix it with milk and a little sugar. My daughter loves it as well. I feel more awake after drinking this. I received this for a discount. This review is 100% honest and my own unbiased thoughts on the product.